Avon Products, Inc. has signed award-winning actress Courteney Cox as the exclusive spokeswoman for its new women’s fragrance, Spotlight, which will launch in the U.S. in April, followed by a global launch this summer. Avon chose Cox to capture the growing excitement of the world’s fascination with celebrity and notions of fame, which is embodied in the fragrance’s tagline “Step Into It.” Acccording to Avon, as an actress, wife and mother, Cox embraces the notion that every woman is a star in her own right and deserves those empowering moments where she celebrates herself and people take notice.
 
Spotlight is a sparkling fragrance designed by International Flavors and Fragrances, with top notes of a Fresh Oriental scent, inspired by the feeling of excitement prior to a big moment.

The fragrance is captured in a glimmering “quilted” glass bottle capped with a rectangular top. The packaging is stamped with the word “spotlight” illuminated by “spotlights” shining in the background, reminiscent of the lights on a dressing room mirror. Cox will appear globally in support of the fragrance, and will also be featured in print and television advertising in select markets. Spotlight will be available in the U.S. for $22.50.